Sell Roll20 VTT Content on DriveThru

General Questions

Who can participate?

Anyone! To offer Roll20 VTT content, you'll need a Roll20 partner account. Find out more at https://pages.roll20.net/partners.

To sell all your PDF, Print and VTT content on DriveThru, you'll need either a DriveThru publishing partner account or, if you plan to sell Community Content (e.g., DMsGuild, Pathfinder Infinite, etc.), you simply need a DriveThru customer account. Find out more at https://www.drivethrurpg.com/join.php.

Community Content: Each Community Content Program will set its own criteria for Roll20 VTT conversions; check our Content Guidelines for Community Content Programs to find details for your program.

When does this roll out? Can I start creating listings now?

The option to create listings on DriveThruRPG will be available starting in June. Partners can start converting their Roll20 VTT titles now, and we will notify everyone through our Discord, partner newsletters, and social media before the feature launches to the public.

How do I sign up for a DriveThru partner account?

First, you’ll need to create a customer account. While logged into that account, you can then create a DriveThru partner account.

How do I sign up for a Roll20 Market partner account?

You (or your proxy) can set up a Roll20 Market partner account by completing the Roll20 Market Partner Application. Detailed instructions can be found on the Applying to Sell on the Roll20 Market help desk article, if needed.

Having a partner account allows you to:

• Create a partner profile where you can link to your website, social media, etc.
• Access Roll20 Market back-end permissions that allow you to build VTT listings. (If you’re working with a third-party contractor as your proxy, we’ll help you grant them access to build your content.)
• Have complete control over your titles, including access to edit and/or remove them.
• Provide access to all active UUIDs (Universally Unique IDs), which link your products across marketplaces.

What if my Roll20 VTT conversion lives under my proxy’s account?

You may prefer not to have your own partner account on Roll20 and instead have your third-party contractor create your titles and listings within their existing Roll20 partner account. The contractor will then provide you with your UUID(s) once your VTT product is activated.

You will want to address these items with your proxy if you choose to go through a contractor for the listing of your content on the Roll20 Market:

• You must both agree that this is your preferred method of operation.
• Since the sale of your product is still being conducted on the Supported Marketplace, this will not affect your payments.
• Optional: If your contractor also has their own account on the Supported Marketplace, they could manage and set up the title with a royalty split for your payments.

Which marketplace will pay me?

Publishing partners will earn royalties based on the marketplace where the customer made the purchase. For example, if the customer purchases the listing through the Roll20 Market, your Roll20 Market partner account will receive royalties.

If the customer purchases the listing through the DriveThru marketplace, your DriveThru account will receive royalties. If you are a Community Content Creator, those royalties will accrue to your customer account balance; if you are a publishing partner, then they will accrue to your publishing account balance.

My question isn’t covered here, so who can I talk to for more information?

If you have yet to apply to be a Roll20 Market Partner, take a look at the Roll20 Partner Help Center for answers to many commonly asked questions.

For questions regarding DriveThru marketplaces, please email PartnerRelations@roll20.net, or come to our Roll20 | DriveThru Discord server and ask your questions there.

Roll20 Market Questions

What is the difference between “Supported Marketplace” item types and “Roll20 Marketplace” item types? Which one should I use?

These terms indicate where the product is listed for sale and what content policies must be followed.

Roll20 Marketplace items can be sold on both the Roll20 Market and DriveThru marketplaces. Your item will be available for sale on the Roll20 Market by default, and you are provided a UUID code with which you can set the product up on a DriveThru marketplace.

Supported Marketplace items are not sold on the Roll20 Market, but allow for your Roll20 content to be unlocked via DriveThru marketplaces. Activating a Supported Marketplace item on Roll20 will provide the UUID code necessary to sell the item via DriveThru.

More information can be found on the Community Content Programs and Supported Marketplace Content help desk page.

Do I need to create a duplicate listing of my existing Roll20 product to list it over on DriveThru?

No. You can use your existing products that are already available on the Roll20 Market. These listings will have their own UUID (Universally Unique ID) numbers for the use of linking over onto DriveThru.

You can find an item listing's UUID under the Approved and Active tabs of your Roll20 Item Management page. The "Supported Marketplace" item types should ONLY be used for Community Content such as DMsGuild, Pathfinder Infinite, etc.

If you have made a package or bundle containing sub-items, use the package or bundle's UUID.

How do I convert my content?

Instructions for how to convert your own content can be found on the Creating Marketplace Content help desk page.

Do I need a Paid Roll20 Account to do this?

No, you only need a Roll20 Market partner account to get started, not a subscription.

I don’t want to convert my content; can someone else do it for me?

Content conversion can take a lot of time and effort. We’ve comprised this list of vetted third-party conversion contractors to help you out.

How do I become a vetted converter?

Please fill out our Roll20 VTT Approved Converter Application, and our content team will have a look and get in touch.

Can I use content from Roll20 compendiums or adventures I own on Roll20 (ex. Tokens, Maps, etc.) for my own conversions?

The content standards depend on the terms of the intended selling marketplace:

• Product Standards Guidelines for DriveThru (but not DMsGuild or Pathfinder Infinite)
  for DMsGuild
• Content Guidelines for Pathfinder Infinite

No artwork from IP Compendium content can be utilized in Addons and Modules. You can utilize IP Compendium text and stat block content to have functioning character entries in your Addons and Modules. You will need to replace token art with your own content.

Can I upload a PDF to my converted product?

Not in the base game at this time.

What would my content look like on Roll20?

The VTT Marketplace has three item types based on traditional print/PDF materials converted to VTT content:

1. Art Packs: These items are assembled outside the VTT itself. Your art assets are directly uploaded to an item listing. When a customer buys your Art Pack, they will have access to each art asset within the VTT itself without requiring them to download and then re-upload them. We have several different categories of art listed on the VTT Marketplace.
2. Addons & Modules: Content that comprises RPG campaigns, adventures or scenarios, one-shots, play aids, and other gaming components are best served as Roll20 Addons (and occasionally, Modules). These items are created by uploading and/or transcribing your content into a Roll20 Game in the exact same way a GM would prepare their own virtual materials for their party. When creating the VTT Marketplace item listing for your converted product, you link the game you created. This will then be turned into a template that a customer can apply to a new or existing game after purchase.
   1. While this is not an exhaustive list, here are some features that exist within the Roll20 VTT that can facilitate adventures, play aids, and component materials:
      1. Card decks that can have unique fronts and backs, randomization weights, and view/use permissions
      2. Rollable Tables that can include artwork, text, and numerical values
      3. Battle Maps and World Maps with grids or hexes and Dynamic Lighting
      4. PC/NPC entries with rollable stat blocks and token art attached
      5. Handouts, which can include pictures and text. Handouts are often used for adventure campaign instructions, item cards, custom rules, and other variously sharable visual items among players.
      6. Jukebox music and playlists
      7. Customized Macros
   2. You can use all of these features at once to create your template.
3. Compendiums: For rulebooks and rule expansions, Roll20 Compendiums are books whose content has been converted into structured data. In this way, rules and stat blocks can be searched and utilize drag-and-drop functionality for character sheets within the VTT. Currently, we highly encourage the construction of Compendiums through either internal conversion by Roll20 staff or one of our vetted third-party conversion contractors. However, if you are interested in learning to build your own, you can get started by reviewing our documentation found here.
   1. Compendiums are best used in service of Character Sheets that can benefit from drag-and-drop. For game systems that don't yet make use of drag-and-drop, we recommend converting your content as Addons with a focus on Journal Entries (Characters/Handouts).

DriveThru Marketplace Questions

Can I have an exclusive DriveThru partner account and sell on the Roll20 Market?

Yes, DriveThru publishing partners can sell content on the Roll20 VTT Market while still maintaining their exclusivity status.

Do I need to create a new title on DriveThru for my VTT content?

Yes, you’ll need to set up a new title listing on DriveThru. Make sure you are very clear in your title and description that the VTT item is the Roll20 version; best practice is to also include a parenthetical “(Roll20)” at the end of the title when you create the listing.

Within your product listing, under “Virtual Tabletop Connection” at the bottom of your title listing edit page, choose Roll20 and enter the UUID in the correct field.

How do I find the UUID for my Roll20 VTT title?

The product's UUID will be visible on the Item Management Page once it has been approved by Roll20 staff. You can find the UUID listed with its related product's name under the Approved and Active/Active-Supported tabs of the Item Management Page.

If you have made a package or bundle containing sub-items, use the package or bundle's UUID.

How will this affect my DriveThru title’s bestseller metal?

Since the Roll20 VTT DriveThru title will be a new, separate listing, it will not affect your metal status for any existing DriveThru listings. All Roll20 VTT listings on DriveThru sites have the same eligibility criteria as any other title for bestseller metals. More information can be found on our Bestseller Metals and How To Earn Badges help article.

What logos can we use to indicate our title is a Roll20 conversion? And how can we use them?

Included in our Roll20 and DriveThru Graphics help article are some Roll20 VTT logos that can be placed on the thumbnail cover image for your title.

Note: the Roll20 VTT conversion logos are different from the generic Roll20 logo; you want the ones that say “Roll20 Virtual Tabletop” on them.

I’m an artist who makes maps, tokens, stock art, etc. How do I go about selling these on DriveThru?

You can sell your stock art and other art resources on DriveThruRPG. We have filters specifically for Map & Play Aids as well as Publisher Resources if you’d like to allow other partners to license your content for commercial use.

If you have a lot of files to provide to customers, you can list them either (1) together under one title or (2) separately, and then bundle them together.

• One Title: You would set one price for multiple files. We recommend organizing your files and uploading a zip folder of them; be sure to always name the zip folder something specific and unique — i.e., not just “tokens.zip” or “maps.zip” — as they can sometimes overwrite files in your other titles if they share the same filenames.
• Multiple Titles Bundled Together: You would set individual prices for each separate listing and then use the “Manage Bundles” tool to provide one (optionally discounted) price for all of those items when bundled together.

How do I provide VTT content to customers who have already purchased a POD/PDF of my content?

There are a few ways you might do this, including offering a free copy by email via a link you’ve created with our special discount tool, to anyone who already purchased the original version.

If you want to offer a discount but not give away your hard work for free, then consider including both the POD/PDF and VTT versions together in a bundle at a discount. Because of the way bundle pricing works, anyone who already purchased the PDF won’t have to pay for it again, and they will still benefit from the bundle discount on the VTT version in the bundle.

• For example, if your base PDF is $9.99 and you price the VTT version at $12.99, then the total bundle price at 20% off would be ($9.99 + $12.99) x 80% = $22.98 x 0.8 = $18.38.
• Now, $18.38 is an odd price point, so let’s round that off to a nice, attractive price point of $17.99. The total discount amount in dollars at that price is $22.98 - $17.99 = $4.99.

If you want to help previous purchasers of your PDF out even more, price the PDF at its full normal price within the bundle, and have the 20% discount for the collective bundle price come entirely off of the VTT title instead.

• Continuing the above example, you would set the PDF bundle price at the full, normal price of $9.99, and then set the VTT item bundle price at $4.99 off, or $8.00.
• Now, anyone who already purchased the original PDF won’t have to buy it again, and they’ll also get a good discount on the VTT version, effectively paying $8.00 for it.
• (You’ll note that’s actually ~38% off the VTT item’s normal price, not just 20% off, for anyone who already bought the original version. Someone who never bought either one previously will still get the base 20% off.)

Can I send complimentary copies of my cross-listed Roll20 Marketplace items through DriveThruRPG?

Yes! If your Roll20 item is public (activated), you can distribute complimentary copies on DriveThruRPG using our Complimentary Copy tools.

If you want to send your Roll20 Marketplace items to backers only first, please submit a ticket here and include a link to the item on Roll20 Marketplace, indicating that the listing should be available to backers only.

When you're ready for the Roll20 item to be for sale to the public, send in a follow-up ticket letting us know.